Barb Lyon
Voice Artist

If the client doesn’t connect with the shortlist, nobody blames the talent. They question the person who picked them. Tuesday morning, or really any morning...You open your inbox and there they are. A few hundred voice over auditions for one project, a deadline that was yesterday, and a client waiting to hear who you recommend. Somewhere in that pile is the right voice. Your job is to find it, then narrow everything down to the handful you’ll actually present.

Some days I think it might be fun to be a casting director.Matching a client with the perfect voice for their brand. Having a front-row seat to the magic when it clicks. Watching the final spot air and thinking, Yeah… I had a hand in that. But I’m guessing it’s not all that rosy. Auditions can go off the rails in a bunch of different ways, and as a CD, you have to sort through hundreds of them!