In nearly every voice over session, the director, client, or project manager will say, “That’s great. Can we try one more? I’d like to get an A, B, and C.”
I love that moment, because it means I’ve delivered what they asked for, and now we can explore what else might be hiding in those words.
A take that meets spec is useful. It’s clear, on time, and on brand. But the read that perks up a client’s ears usually isn’t the one the team planned.
