Barb Lyon
Voice Artist

Last week I recorded three projects back to back. Different audiences, different messages, different directions. The one thing they had in common was warmth. Warmth isn't one feeling. It changes shape depending on what the project needs it to do.

CNN wrote about it. Ben Aflek said it. Joe Lazar explains it in actual numbers. The prediction: In 2026 we’ll see a shift back to humanity in marketing. Yay! But, how can I be so sure? People are tired of slop and sameness. They crave originality, and they’re not going to get it from AI. Which, honestly, just trolls the internet and distills a single thought down from badly written websites. It finds the average, which is mediocre at best, and presents it to you as an origina