If you can overthink the worst, why can’t you overthink the best?
We are fantastic at imagining the worst case scenario. It's just easier to envision disaster.
We send a cold email and immediately assume we’ve annoyed someone.
We reach out to a new agent and picture them rolling their eyes.
We send a recording to a brand-new client and wait for the email that says, “This isn’t what we had in mind.”
Our brains run straight to the worst-case scenario.
