Barb Lyon
Voice Artist

In nearly every voice over session, the director, client, or project manager will say, “That’s great. Can we try one more? I’d like to get an A, B, and C.” I love that moment, because it means I’ve delivered what they asked for, and now we can explore what else might be hiding in those words. A take that meets spec is useful. It’s clear, on time, and on brand. But the read that perks up a client’s ears usually isn’t the one the team planned.

“Get in the Hole” my favorite quote from the fabulous Gabrielle Nistico. If you're not familiar, Google her. She’s fantastic. She was talking about actors who worry that if they work too much in one genre, they'll never get booked because they're limiting opportunities. Then she showed a list of actors who work within their type and we all love them for it…and they keep getting booked! Think about pretty much anybody from “The Sopranos.”

I was listening to a Marc Scott podcast and he advised someone going through a VO dry spell to focus on the things they can control, beyond auditioning. It's a good reminder that running a voice over business isn't just about finding auditions. It's also about improving the business assets that support your career. That’s solid advice for all of us. We spend a lot of time tossing our kite in the air hoping it catches wind, so it makes sense.