Let's talk backlinks. It's one of those techy things that feels like the impossible item in your checklist. What the heck are they anyway and what do you do with them?
Well, a backlink is just another website linking back to yours. Simple as that. But to Google, every one of those links is a little vote of confidence — "hey, this site is legit, other people trust it too." Enough of those votes, from the right places, and your site starts ranking higher.
