Barb Lyon
Voice Artist

If the client doesn’t connect with the shortlist, nobody blames the talent. They question the person who picked them. Tuesday morning, or really any morning...You open your inbox and there they are. A few hundred voice over auditions for one project, a deadline that was yesterday, and a client waiting to hear who you recommend. Somewhere in that pile is the right voice. Your job is to find it, then narrow everything down to the handful you’ll actually present.

Last week I recorded three projects back to back. Different audiences, different messages, different directions. The one thing they had in common was warmth. Warmth isn't one feeling. It changes shape depending on what the project needs it to do.

Whether it’s a brand anthem, a training video, a thought leadership piece, or a B2B product showcase, the success of a corporate narration depends on more than a polished voice. It’s about interpreting the story beneath the surface. It's the unspoken tone, intention, and pacing that makes a video truly connect.