Storytelling Through Investigation

The best days are when a corporate narration script lands in my inbox! That’s my jam! I could be recording about anything: medical; technical; environmental. It's full of possibilities! But I resist the temptation to just hit “record” in my excitement. I act like an investigator and the real work begins.

Whether it’s a brand anthem, a training video, a thought leadership piece, or a B2B product showcase, the success of a corporate narration depends on more than a polished voice. It’s about interpreting the story beneath the surface. It's the unspoken tone, intention, and pacing that makes a video truly connect.

As a voice actor for corporate video, I’ve worked with executive producers, creative directors, and video teams across a range of industries, from finance and energy to healthcare, manufacturing, and tech. And no matter the sector, one thing is always true: a well-done narration reflects the heart of the brand while engaging the audience with the product’s purpose, no matter what it is.

Step One: Listen Between the Lines

I look closely at the direction and language. Is the tone bold and confident? Is the rhythm deliberate, or conversational and fluid? Have they used all caps, italics, bold text? Those clues tell me how the message is meant to feel, not just what it says.  Always keep in mind: people will remember how you made them feel.

I poke around for answers:

• Where does this story begin emotionally? Does the viewer feel curious? Reassuring? Motivated?

• What’s the emotional arc, and how do I help carry the listener through it? When it's done, where are they meant to land?

Make them feel something.

Step Two: Mirror the Brand Voice

Video producers and executive producers often work across multiple brands. When you’re building a campaign, you need your narrator to sound like part of the team, not an outsider.

That’s why I dig deep. And it's easy to do! I visit the company’s website. Watch past videos on YouTube. Zoom in on their core values. Are they buttoned-up and traditional, or quirky and modern? Do they speak in short, punchy lines or elegant, story-driven paragraphs?

Whether I’m narrating a piece for a legacy healthcare brand or a startup in the renewable energy sector, my read needs to match their tone—authentic, trustworthy, and tailored. Time to be a chameleon!

Step Three: Shape the Message

Corporate narration shouldn’t be one-note. Just like a good film score, it should rise and fall with the message. So I shape each section to build on the last. I like to review the paragraphs and assign a different emotion to each. 

Hot tip: If a concept shows up more than once, I lean in—because repetition means importance. That’s the client saying, “This matters. Treat it like is important.”

It’s not just about sounding good. It’s about making the listener feel something.

Step Four: Connect with the Audience

Whether you're producing a training video for internal teams or a corporate explainer for stakeholders, your narration needs to make a connection.

That means finding the right emotional entry point. It might be confidence. It might be empathy. Sometimes it’s just curiosity. Think about who is watching and why. At the end of the day, I want the voice to be human. To understand the listener’s needs and guide them forward.

I aim to speak from the heart. Let the passion for the message shine through. Even a touch of vulnerability can make a message more impactful. When appropriate, I embrace that too.

The Takeaway for Producers

If you’re a video producer, creative director, or executive producer, you already know how critical narration is to your final product. It's not just the voice—it’s how that voice understands your goals, your tone, and your audience.

The right narration doesn’t just land. It resonates.

That’s what I strive for every time I step up to the mic.

Because lifting the words off the page is where the magic happens.