top of page


The “Act As If” Mindset (And Why It Changes Everything)
We’ve all heard the line “fake it till you make it.”
I prefer the way Simon Sinek phrases it: “Act as if.”
When you think of your situation, is your first thought
I can't, because…
It'll never work, because…
I’ll never…?
All those thoughts stop you cold.
You don’t because “you can’t”.
It’ll never work so you don’t even try.
You’ll “never get there” so you just don't even think about it.
But what if you made decisions as if things were going to work out exactly as you im
Barb Lyon
May 42 min read


Chasing Inspiration (Sometimes with a Stick)
Some days inspiration shows up like a polite houseguest.
It knocks. You open the door. It sits down at the table and gets right to work.
The words flow. The ideas line up. And for a brief moment you wonder why anyone ever complains about the creative process.
Those days are wonderful.
They are also…not most days.
Most days inspiration is nowhere to be found. Not late. Not stuck in traffic. Just gone.
Barb Lyon
Mar 162 min read


Punctuation Becomes Performance
It’s National Grammar Day!
Which may not sound exciting… unless you work in audio.
Then it’s basically job security.
Here’s something most people don’t think about:
Grammar isn’t just about correctness. It’s about interpretation.
Take this sentence:
“Employees who complete training quickly advance.”
Great motivation.
Now imagine that line read flat. No inflection. No awareness of structure. No human deciding what matters.
That’s where things get… unintentionally awkw
Barb Lyon
Mar 42 min read


Talent Isn’t a Dirty Word
From time to time I meet someone who says, “Voice over? What’s that?”
I’ll explain that a lot of the work I do—eLearning narration, YouTube videos, telecom applications—you’ll probably never hear unless you’re especially interested in paying an electric bill in Detroit, really dig solar panels, or just can’t learn enough about child car seats. It’s not glamorous. It’s steady. It’s useful. And every now and then I get lucky with a national or regional ad they might have seen.
Barb Lyon
Mar 23 min read
bottom of page