Barb Lyon
Voice Artist

Every summer, the planning meetings start. A hospital is mapping out its holiday patient stories. A nonprofit is shaping its year-end giving appeal. A family brand is building a spot around the table, the kids, and the chaos of the season. And somewhere in each of those meetings, someone says, “We want it to feel caring.” Of course you do.

Maybe you were nervous. Maybe you were waiting on results. Maybe you were just hoping the person walking toward you with a clipboard had good news. And if it isn't good news? The voice delivering it matters even more. Now imagine a voice walks you through what happens next. Which would you rather hear: one that sounds like it's a robot reading a pamphlet, or one that sounds like it understands where you are right now?

Last week I recorded three projects back to back. Different audiences, different messages, different directions. The one thing they had in common was warmth. Warmth isn't one feeling. It changes shape depending on what the project needs it to do.