Finally Tackling Voice Over Marketing

As voice over pros, life can be a bit solitary at times.

You need to do it all. From recording, editing, and engineering, to accounting… and voice over marketing.

It can be tough to keep your chin up through all that. You barely have time to breathe because there’s always another item on the to-do list, but you’re supposed to keep a smile on your face and look forward to another bright, shining day…

even when you’d rather cocoon on the couch and binge your favorite show.

That’s why I lean on small sources of voice over motivation. Just enough of a nudge to keep you going for another day.

And I'll take that motivation from anywhere. Other people's posts. My Google feed. I even get page a day calendars with inspirational messages. I usually pick ones that make me laugh, and at best encourage me to see the glass as half full.

My You are a Badass calendar had a great one:

You’re the author of your own life, and the sooner you decide to write yourself a better script, the sooner you get to live a more awesome life.

I sat with that for a minute, running it over in my mind. I pictured the years I've had and what I had wanted those years to be.

If I were to write out my story for 2026… what would I include?

Would I write in the auditions I didn’t book? The posts that flopped? The late payments holding up thousands? The tech integrations that are supposed to be helping me, but are usually buggy as all get-out?? And the many days where I know I love the business, but I wonder if it loves me.

No.

I’d write something different.

I’d write the version where work feels free and easy. Where I’m effortlessly doing as much as I’m inspired to at my own pace…and-its-all-ok.

Where hitting a target every month matters less than actually enjoying my life.

In my imagined life, I have a small but reliable client list that keeps me comfortably busy and completely fulfilled. Heck, I even have time for dog training and gardening! No more killing myself on P2P’s. No more questioning every syllable. No more beating myself up every day that passes between bookings.

Of course, challenges still show up, but in this version, but they're dealt with, calmly and efficiently.

So this year, I’m finally doing the thing I’ve avoided, or made excuses for since I became a VOPreneuer three years ago: voice over marketing.  (eeewww! Shudder!) Yes… I know.

But I found something that actually feels doable! Marc Scott is launching a “100 Leads Challenge,” and I am in.

It starts April 1.

There’s a cost, sure, but it’s cheaper than most workouts, and I’ll be getting knowledge that I can use forever.

See, I figure that if I can practice something repeatable 100 times, it should become muscle memory and much less daunting. He's going to hold our hand. At least I hope he will. And right now, that’s exactly what I need. Someone to hold my hand on the roller coaster and say it'll all be okay. I really believe voice over marketing is the piece that turns all of this effort into something that's both sustainable and enjoyable. And that’s backed up by the NAVA State of Voice Over Survey.

Simple, achievable goals. A clear path forward. And the willingness to follow through.

If you’ve been looking for a little motivation to market yourself… maybe this is your sign.

Join me. We’ll root each other on.

Let’s write a better script.