Voice Over Website Tips: Small Fixes That Can Make a Big Difference

So I recently redid my website. I’m relatively happy with the result… but I never fully trust myself.

It does look good. And I have gotten some real (not spam) leads from it, which is always encouraging.

Still, with the way people search changing, it feels smart to take one more pass.

Your homepage is your front door. And the first thing everyone tells you to look at is this: when someone lands there, can they immediately tell what you do?

They shouldn’t have to play detective. Just hand it to them.

Are you an eLearning voice? Corporate narration? Commercial?

If they have to guess… they’re gone.

So now I’m in a bit of a quandary. I think people can tell what I do. But with SEO in the mix, I’m wondering if I need to be more specific.

Most of what I’m seeing says your homepage should clearly reflect your primary niche—your bread and butter. Then your secondary pages can branch out a bit.

Hm.

I’m a little all over the place, so it might be time to pick a lane.

I’ll sit with that one.

Next stop: demos.

My audio demos are posted. I also have video demos, so that box is checked. But then the question becomes… do I need those videos above the fold?

Everything I’m finding says the priority is making sure your audio demos are easy to find and downloadable.

So… I may leave that alone for now.

Maybe.

The next piece of advice I found for voice over website tips is small, but it might matter more than it seems.

Is it ridiculously easy to contact you?

Someone listens to a demo, thinks “yes,” and reaching out should feel almost automatic.

Right now, my email is in the header just above the demos, and there’s a contact button in the menu bar.

That’s pretty straightforward.

But I also have service pages with demos, and that’s where I think I can tighten things up.

For now, my contact form will stay at the bottom of the page. That’s standard. But I’m going to add a contact button right below or beside the demos too.

Catch them in the moment.

My testimonials sit just below the video demos, which actually feels like a nice natural flow.

Listen… watch… then see that other people had a good experience.

If you don’t have testimonials, get some.

It doesn’t have to be a whole production. When you’re thanking a client, just ask.

“If you have a moment, I’d really appreciate a quick review of your experience.”

Because at the end of the day, people aren’t just hiring your voice.

They’re hiring the experience of working with you.

You were easy to work with. 

You turned things around quickly. 

You didn’t send messy audio. 

You took direction without making it weird.

That’s the stuff that gets you rehired.

If your site doesn’t communicate that, you’re leaving money on the table.

Then I started looking at my subpages.

I watched a podcast from Paul Schmidt featuring Julia Bocchese on getting found through SEO, and she said something that stopped me in my tracks: Search engines focus heavily on the top portion of your page...about 1/3.

So that carefully written “About” story that builds to a nice conclusion about what you do?

Yeah… that probably needs to be flipped.

Awe, shoot.

Now I’m rethinking my service pages too, which likely means a trip back to the drawing board.

And then there’s mobile.

If you look at your analytics, you’ll probably see more people on mobile than you expect.

So pull up your site on your phone.

Be honest.

Would you hire you from that experience?

If the answer is “eh…”—there’s your answer.

Yes, your mobile site will be a little more stripped down than desktop. That’s fine. People on their phones are busy. They want to get in, get what they need, and move on.

If your website's a little quiet, doesn’t always mean something is broken.

Sometimes it just means the message isn’t clear yet.

The path isn’t easy yet.

The experience isn’t quite there yet.

Small fixes. Real impact.

And the good news?

You don’t need to start over.

You just need to tighten a few screws.

Like me.